duminică, 21 iulie 2013

"Relievos" și "Reliefography"- Muzeul Van Gogh din Amsterdam


Muzeul Van Gogh din Amsterdam, în colaborare cu Fujifilm, a dezvoltat o tehnica nouă pentru producerea de reproduceri tridimensionale având în obiectiv cinci capodopere ale lui Van Gogh. Colecția astfel realizată, purtând numele de "Relievos" cuprinde copii fidele după lucrările: "Floare de migdal" (1890), "Floarea-soarelui" (1889), "Recolta" (1888), "Wheatfield în furtună" (1890) și "Boulevardul Clichy" (1887).  Pentru prima oară cele cinci copii vor fi expuse la Galeria de Harbour în HongKong din 16 iulie până în 4 august 2013.

Veniturile realizate prin expunerea sau vânzarea copiilor sunt destinate realizării planurilor de renovare a noii aripi - cu cea de a doua intrare a Muzeului, întreținerea muzeului și menținerea calității colecției acestuia pe termen lung.

Tehnica nou creată ce utilizează tehnologii de vârf  în scanarea 3D și printarea de înaltă rezoluție, a primit numele de Reliefography. Sunt reproduse atât fața lucrării cât și dosul ei, iar rezultatul este pus în ramă. Experții de la Fujifilm și de la Muzeul Van Gogh au monitorizat îndeaproape procesul de producție, efectuând controale de calitate extrem de riguroase. Dimensiunea, culoarea, luminozitatea și textura lucrărilor au fost reproduse cu mare precizie iar rezultatul final a fost aprobat de către un curator al muzeului.

Asfel, muzeul are în vedere că de acum o nouă generație de replici de excepțională calitate va fi produsă și va circula în lumea largă în beneficiul educației culturale și accesibilității mai lesnicioase la opera de artă. Se deschid și alte perspective, printre care și utilizarea de reproduceri pentru a fi "văzute" și de orbi sau de cei cu deficiențe de vedere.

Simbioza dintre tehnologia de vârf și creație - în general, este firească și în sensul evoluției și tehnologizării societății actuale, dar se nasc acum cel puțin două întrebări esențiale privind reproducerile - în general: "Însăși producția și nivelul cantitativ al acesteia nu va afecta atitudinea față de original și de măiestria și munca artistului ?" și "Câtă vreme se va păstra calitatea reproducerilor (chiar și de acest tip) având în vedere accesul la tehnologie al prea multor interesați în a le produce?"

Nu trebuie să uităm că reproducerea, sub orice formă ar fi ea, reprezentă o consistentă sursă de venit pentru aparținătorii lucrărilor, fie ei instituții sau persoane. 
  
AMSTERDAM.- The Van Gogh Museum, in cooperation with Fujifilm, has developed a technique for the production of three-dimensional reproductions of Van Gogh masterpieces. These reproductions, which are called Relievos, are of such outstanding quality that they resemble the original artwork very closely. At present, the Relievo collection consists of five works: Almond blossom (1890), Sunflowers (1889), The harvest (1888), Wheatfield under thunderclouds (1890) and Boulevard de Clichy (1887). The collection launched in Hong Kong on Monday 15 July. The special 3d technique, by means of which these reproductions are produced, goes by the name of Reliefography. This technique is a combination of a three-dimensional scan of the painting and a professional, high-resolution print. A Relievo consists of a faithful reproduction of the front of the painting, as well as of the back and comes in a frame. During the production process, experts of both Fujifilm and the Van Gogh Museum closely monitor highly rigorous quality checks. Size, colour, brightness and texture are reproduced as accurately as possible to create a full-scale premium 3D replica of a Van Gogh painting. The final result has been approved by the curator of the museum. Cultural enterprise The museum intends to generate extra revenues and to find new targets groups with this new generation of reproductions. The Van Gogh Museum, being a cultural enterprise, is continuously searching for new markets. Moreover, the museum intends to be in the vanguard of the latest technological developments. This technique takes the reproduction of works of art to new levels of outstanding quality, which the museum likes to offer to those who enjoy Van Gogh's paintings. Educational purposes In addition to selling the product, it is also meant for educational purposes. For instance, segments of a Relievo are used in the Van Gogh at work exhibition. Due to its restricted size and delicate nature, the Van Gogh Museum collection can only be enjoyed by a limited number of viewers. By means of the Relievos, availability and accessibility of the works of art can be enhanced, which gives the museum the opportunity to realize its mission to inspire and enrich as large an audience as possible. Besides, viewers will now be able to come up close to a Van Gogh painting, even touching it. This opens up different perspectives, among them the use of the reproductions for the benefit of the blind and visually impaired. New entrance The revenues are partly intended for realizing the plans for the renovation of the new wing - with a second entrance from the side of the Museumplein. Secondly, the long(er)-term upkeep of the quality of the museum and its collection also needs to be guaranteed. The Relievo collection is on display at Gallery by the Harbour in HongKong from 16 July to 4 August 2013.

More Information: http://artdaily.com/news/63788/Van-Gogh-Museum-launches-Relievo-collection-of-Van-Gogh-masterpieces-in-Hong-Kong#.UetwbG1c0RA[/url]
Copyright © artdaily.org
AMSTERDAM.- The Van Gogh Museum, in cooperation with Fujifilm, has developed a technique for the production of three-dimensional reproductions of Van Gogh masterpieces. These reproductions, which are called Relievos, are of such outstanding quality that they resemble the original artwork very closely. At present, the Relievo collection consists of five works: Almond blossom (1890), Sunflowers (1889), The harvest (1888), Wheatfield under thunderclouds (1890) and Boulevard de Clichy (1887). The collection launched in Hong Kong on Monday 15 July. The special 3d technique, by means of which these reproductions are produced, goes by the name of Reliefography. This technique is a combination of a three-dimensional scan of the painting and a professional, high-resolution print. A Relievo consists of a faithful reproduction of the front of the painting, as well as of the back and comes in a frame. During the production process, experts of both Fujifilm and the Van Gogh Museum closely monitor highly rigorous quality checks. Size, colour, brightness and texture are reproduced as accurately as possible to create a full-scale premium 3D replica of a Van Gogh painting. The final result has been approved by the curator of the museum. Cultural enterprise The museum intends to generate extra revenues and to find new targets groups with this new generation of reproductions. The Van Gogh Museum, being a cultural enterprise, is continuously searching for new markets. Moreover, the museum intends to be in the vanguard of the latest technological developments. This technique takes the reproduction of works of art to new levels of outstanding quality, which the museum likes to offer to those who enjoy Van Gogh's paintings. Educational purposes In addition to selling the product, it is also meant for educational purposes. For instance, segments of a Relievo are used in the Van Gogh at work exhibition. Due to its restricted size and delicate nature, the Van Gogh Museum collection can only be enjoyed by a limited number of viewers. By means of the Relievos, availability and accessibility of the works of art can be enhanced, which gives the museum the opportunity to realize its mission to inspire and enrich as large an audience as possible. Besides, viewers will now be able to come up close to a Van Gogh painting, even touching it. This opens up different perspectives, among them the use of the reproductions for the benefit of the blind and visually impaired. New entrance The revenues are partly intended for realizing the plans for the renovation of the new wing - with a second entrance from the side of the Museumplein. Secondly, the long(er)-term upkeep of the quality of the museum and its collection also needs to be guaranteed. The Relievo collection is on display at Gallery by the Harbour in HongKong from 16 July to 4 August 2013.

More Information: http://artdaily.com/news/63788/Van-Gogh-Museum-launches-Relievo-collection-of-Van-Gogh-masterpieces-in-Hong-Kong#.UetwbG1c0RA[/url]
Copyright © artdaily.org